Glossary of terms

a
Account manager

An account manager is a person who is responsible for managing sales and customer relations in a company.

API

An API is a programming interface, or more simply a gateway, that is used to pass data between software applications. The purpose is to enable communication between two platforms. It is used, for example, to extend the original functionality.

Application

An application is a software or program that provides a service to a user. Typically, he or she must operate it to achieve the result he or she wants.

Automatic translation

Automatic translation is the process by which computer software or artificial intelligence translates text from one language to another without human intervention.

Automatic translator

An automatic translator is e.g. Google Translate or DeepL. It is a tool that quickly translates texts from one language to another. It uses different methods to do this, which differ in their reliability and quality.

Automation

Automation is the process of replacing humans in the course of performing an activity.

B
Basic tariff

In the basic LOCO tariff, you only pay for the actual use of the individual functions and the specific range of texts. You can try out the Basic plan for free.

Brand

A brand is a set of features and values that are associated with a particular product, service or company. It includes visual (logo), tangible and emotional elements that create a unique brand identity and a bond between the product or service and the customer. An example of a strong brand is Apple.

C
CAT tools

CAT (computer-assisted translation) is a computer tool that helps professional translators in translating from one language to another. It supports automatic translations, thus it makes the translation process significantly more efficient.

Copywriter

A copywriter is a person who writes texts with a marketing and sales purpose for a living.

CSV

CSV is a simple text file type in which data is separated by commas. The CSV format is often used for a simple and easy-to-read way to write tabular data.

D
Dashboard

Dashboard refers to a place, e.g. in an application, where key information, updates, alerts, and progress reports are displayed.

DeepL

DeepL is an automatic translator that translates on the principle of artificial neural networks.

Duplicity

Duplicity is a term denoting duplication, double. We derive the adjective duplicate from it.

E
E-commerce

E-commerce is a term that encompasses all business activities conducted on the Internet. It includes practically everything that leads to Internet sales or somehow increases its efficiency. A typical form is an e-shop.

Enterprise tariff

In the Enterprise plan of the LOCO application, you get access to all its functions for CZK 6,990/month.

E-shop

An e-shop or online store is a web application that is primarily used to sell goods.

Expansion

Expansion in e-commerce means expansion and growth of online business. It includes expanding your offer, penetrating new markets or developing marketing strategies, etc.

Export (data)

Data export is the process of transferring output data from one system to another.

F
Feed (Product feed)

A product feed is a structured list of product information that is designed to be shared with online sales channels. It contains key product information. The product feed allows you to efficiently manage and update information on various online platforms.

G
Google Translate

Account mGoogle Translate is a free online multilingual translator. It supports more than 109 languages. It uses neural network technology to translate entire sentences. An account manager is a person who is responsible for managing sales and customer relations in a company.

Grammar

Grammar is a set of rules that govern a particular language. Each language has its own grammar.

H
HMTL tags

HTML tags are used to define the structure and content of web pages. Each tag creates a specific element. This includes, for example, a paragraph, link, image, etc.

CH
ChatGPT

AutomatizacChatGPT is an artificial intelligence model from OpenAI that enables conversations with users. It is based on GPT (Generative Pre-trained Transformer) technology and is capable of generating real-time text corresponding to users' questions and tasks. e is a process that aims to replace a human while performing an activity.

I
Import

Importing is the process by which new data is transferred to and added to an existing system.

Internet search engine

An Internet search engine is a system that allows a user to enter a query and retrieve information from a large volume of data that is consistent with that query. The best known Internet search engines are e.g. Google or, in the Czech environment, Seznam.cz.

J
K
Know-how

Know-how is a term that refers to a body of knowledge, procedures and other practical experience. Know-how is non-transferable and is usually highly protected by individuals or companies because it co-creates their brand.

Proofreader

He is the person who does the proofreading. His job is to find and correct all errors and other inaccuracies in the text.

Proofreading

Proofreading is an activity aimed at correcting errors and inaccuracies in a text. Proofreading is carried out by a proofreader.

L
Listing

Product listing is the presentation and display of products on an e-shop with information such as name, description and price, making it easier for customers to select and purchase.

Localization

Localization is a process that not only involves translating an e-shop from one language to another, but also takes into account cultural aspects, market specifics, and norms of the target country. A properly localized product should appear to local customers as if it was created specifically for them.

M
Manual adjustment

Manual editing in the context of text translation is understood as editing that has been done manually (i.e. not automatically).

Marketplace

A marketplace or online marketplace is a portal where different manufacturers can offer their goods. Some of the most famous marketplaces are Amazon, Ebay, Allegro or Kaufland.

Middleware

Middleware is software that serves as an intermediary between different applications or systems.

N
Newsletter

A newsletter is a regular email or bulletin that informs about news, events and other relevant happenings of a given company.

o
Table of Contents

Content in e-commerce refers to all the types of information presented that can be found on an e-shop or website. Content can be text, visual, audio or video. In practice, this includes product descriptions, reviews, blogs and articles, social media posts, newsletters, tutorials, etc. In summary, it is everything that an e-shop or website communicates towards customers.

P
PIM

An account manager is a person who is a designation for software managing all the important information needed to market a particular product or service of PIM. He or she automatically processes the data entered and distributes it to the specified channels: e-shop, product comparators, marketplace, etc. is responsible for managing sales and customer relations in the company.

Phrase

Phrase is a software for translation and localization of content. The LOCO app can translate from Phrase and crawl directly to the Shopify platform.

Product feed

A product feed is a structured list of product information that is designed to be shared with online sales channels. It contains key product information. The product feed allows you to efficiently manage and update information on various online platforms.

Prompt engineering

Prompt engineering refers to the process and learning how to properly formulate a specification for language models or artificial intelligence. The goal is to learn how to formulate the task in order to get the desired answers.

Translation

Translation is the process of converting a text from one language to another in a way that preserves the original content and clarity of the message.

Q
R
Interface

A user interface is a means that allows the user to control an application using graphical elements (buttons, icons, forms, etc.). It should be intuitive and user-friendly.

S
SEO optimization

SEO (search engine optimization) includes methods that aim to get a website to the top of search engines. This promotes organic (unpaid) traffic to the website.

Shopify

Shopify, like Shoptet or Upgates , is an e-commerce rental platform.

Shoptet

Shoptet, like Shopify or Upgates, is an e-commerce rental platform.

Style

In the context of linguistics and translation, style represents the way a text is written. When translating, it is advisable to preserve that style.

Automation

Support is a system that provides users with support and assistance in solving problems.

t
Translation memory

User database of LOCO translations.

U
Artificial Intelligence*

Artificial intelligence or AI is the ability of machines to mimic human thought and action (reasoning, learning, planning, creativity, understanding language, etc.).

Upgates

Upgates, like Shoptet or Shopify, is an e-commerce rental platform.

URL

URL refers to the address of the location of an information document or file on the Internet and the path that leads to it.

V
Search engine

An (Internet) search engine is a system that allows a user to enter a query and retrieve information related to that query from a large volume of data. The best known Internet search engines are Google, Bing or Seznam.cz.

w
Webstore

Webstore(e-shop, online store) is a web application that is primarily used to sell goods.

Workflow

Workflow is the sequence of execution of individual steps in a complex activity (process).

X
XML

XML (short for eXtensible Markup Language) is a markup language for storing and transferring structured information between computers. Its main purpose is to enable easy exchange of data between different systems and applications, regardless of platform and programming language.

XLIFF

XLIFF is a standardized XML file format designed for efficient localization and translation of software application content. It allows you to separate the text to be translated from the program code, which makes translation easier and also streamlines the management of localization projects.

Z
Listing

A product listing is a presentation and display of products on an e-shop with information such as name, description and price, making it easier for customers to select and purchase.

Source e-shop

In the context of localization, we understand a source e-shop in e-commerce as an e-shop that will localize and expand abroad.

Source language

The source language is the language in which the original text we want to translate into another language is written.

Brand

A brand is a set of features and values that are associated with a particular product, service or company. It includes visual (logo), tangible and emotional elements that create a unique brand identity and a bond between the product or service and the customer. An example of a strong brand is Apple.